Drastic Price Reductions For MSM
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The Wednesday Letter
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Special Edition January 11, 2001
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Drastic Price Reductions For MSM
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Drastic Price Reductions For MSM
I have decided to drastically lower my prices for MSM and felt this was worth a special edition of The Wednesday Letter!
Here is a comparison between the old and the new prices.
| Form Of MSM | Old Price | New Price | Percentage Change |
| Bulk MSM | |||
| One KG, bulk, in bag | $45.00 | $45.00 | No Change |
| Two KGs, two bags | $80.00 | $70.00 | - 12.5% |
| Five KGs, 5 bags | $125.00 | $100.00 | - 20.0% |
| Ten KGs, 10 bags | $200.00 | $150.00 | - 25% |
| Twenty KGs, 20 bags | $360.00 | $275.00, or $13.75 per kg | - 23.6% |
| Twenty KGs, ONE bag | $342.50 | $260.00, or $13.00 per kg | - 24.1% |
| 100 KGs, 5 bags, 20 KG each | $1,530.00 | $1,250.00 | - 18.3% |
| 500 KGs, 25 Bags, 20 KG each | $6,750 | $5,000, $10 per KG | - 25.9% |
| One Ton, 1000 KGs in 20 KG bags | $10.77 per kg | $9.00 per kg | - 16.4% |
| Five Tons, 5000 KGs in 20 KG bags | $10.55 per kg | $8.00 per kg | - 24.2% |
| Contracted Monthly Shipments, one ton or more | Not Previously Published | Ask for quote | |
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MSM Capsules |
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| One Bag, 500 Capsules, 500 mg each | $30.00 | $30.00 | No Change |
| Four Bags, 2000 Capsules | $112.50 | $90.00 | - 20.0% |
| 8 Bags | $200.00 | $150.00 | - 25.0% |
| 20 Bags | $400.00 | $300.00 | - 25.0% |
| 40 Bags | $700.00 | $500.00 | - 28.6% |
| 80 Bags | $1,200.00 | $900.00 | - 25.0% |
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One Pound Jars |
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| One Jar, one pound, Vibrant Life Label | Not previously offered | $30.00 | |
| 100 Jars, one pound MSM bulk powder each, with free four-color custom-designed label for the buyer | Not previously offered | $1,500.00 | |
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MSM Cream |
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| CalmCream, 5 ounces | $25.00 | $25.00 | No Change |
| CalmCream, 4 jars | 25% Discount | No Change | |
| CalmCream, 8 jars | 30% Discount | No Change | |
| CalmCream, 24 jars | 35% Discount | No Change | |
| CalmCream, 60 jars | 40% Discount | No Change |
When I started in the MSM business, my good friends in India accepted ME as the marketing expert while I accepted them as the technical experts on the manufacture of Methyl Sulfonyl Methane.
This new product came at a point in my life when I was so impressed with the Internet, and the Vibrant Life sales surge coming form web sites, that I offered to accept the exclusive license to represent the Indian factory for MSM in the US and Canada. Further, I announced that I would introduce MSM ONLY through my web sites.
My Indian friends accepted my strategy of selling MSM only on the web. We figured we had the lowest price in the US and that the Web was the coming thing. So, you have my web site offering MSM at prices lower than any others on the web.
Except that --- the rest of the MSM market was not cooperating.
Another thing I wanted to introduce to my marketing was "open pricing" -- where all my prices were published, even up to 5 tons to a customer. I knew the traditional method of having bulk commodities, like MSM, sold through brokers, with secret price deals to certain customers.
It would not be unusual in the bulk commodity business to have two different buyers, each buying the same quantities, but paying very different prices -- all secret. I just didn't like that!
I didn't, personally, want to do that, so I vowed to sell MSM with low prices and completely public pricing.
It hasn't worked. Either I was premature, and the market isn't ready for web sales based on open pricing, or I was just wrong! Period!
We thought we would be selling 500+ tons per year -- and I was prepared to handle that amount of sales.
I introduced small packages (one kilogram) as well one ton prices. We sold thousands of customers a single bag of MSM -- at a price far lower than they could find anywhere else on the net.
We even sold tons to a few people -- but we did NOT sell tens or hundreds of tons.
It was obvious that the two large manufacturers in the US were offering secret prices, undoubtedly below mine, to the large buyers. Often these buyers would agree to secrecy on their buying prices. i abhor that as a marketing practice, but unfortunately I am now going to adopt that!
So, we did NOT sell the large number of tons we expected to sell.
It continues to be fine that we sell lots of one-kilogram bags, but the factory in India couldn't stay in operation with our small volume of sales.
What is the solution.
First, I have greatly lowered the prices -- as you can see above. These are drastic price reductions when our prices were already lower than any published prices on the web.
The price reductions for one ton and five tons are likewise drastic, and may not yet be enough to capture large volume buyers.
The other change I've made is to withdraw my promise of open pricing.
I have published my "lowest" MSM price of $8 per KG, in 5 ton quantities, but I am also resorting to finding brokers and making sales arrangements that will be customized to gather the volume of sales I need to keep the factory operating economically.
So, the above prices are drastically lower than they had been -- except for our smallest packages -- I've kept those prices where they were. The price reductions are in the larger quantities where the buyer will undoubtedly have many of his own customers to sell to.
I have a variety of other marketing activities now starting up, which I will NOT publicize -- and there may now be some buyers who may get pricing arrangements even lower than shown above -- but these arrangements will not be publicized. These special prices will generally only be talked about when we have verified that you are, indeed, a large buyer already.
If you are interested in MSM, it is now a very good time to buy some at a much lower price than previously was available.
If you are a large MSM buyer, perhaps it is now time for you to give me a call and talk over your monthly MSM requirements.
If you are a health food store, I have a new packaging for you -- bulk MSM in one pound jars with a custom designed four-color label with YOUR name and address on it. This new package costs you only $15 per bottle, one pound, and is made to sell for at least $30 giving you a handsome profit. The minimum order on this is 100 bottles, at $1,500 plus shipping. That includes the label after a one-time set-up fee.
Write or call and I will mail you a sample of this new label with YOUR name imprinted in color.
Keep in mind that my MSM is the ONLY MSM in the US market that has an independent lab test for purity. The other sources test the purity of their MSM ONLY within their own company -- I use the world's largest independent testing lab.
The MSM market should now be ready to "take off," and my lower prices may well help you become a part of this growing market.
Karl Loren
Vibrant Life
1831 N. Bel Aire Drive
Burbank, CA 91504
Toll Free: 800 225-2308
FAX: 818 558-1799
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